Build High-Quality Pipeline and Generate Predictable Revenue

In B2B SaaS you’re dealing with a unique set of challenges: several ICP’s involved in decision-making, lengthy sales cycles that require a thoughtful content strategy to keep prospects engaged, solution-oriented messaging, lead nurturing, vigorous retention tactics to maintain high ARR (annual recurring revenue), alignment between Sales, Marketing & Product, and much more. Most B2B SaaS companies won’t see tangible ROI on cookie-cutter marketing strategies. K Digital can help you create a marketing playbook tailored to your solution and industry, starting with a personalized proposal.

Fractional CMO provides an agency-level expertise with an in-house level engagement. This model works particularly well for companies in the scaling stage that are not ready to invest in a full-time CMO. A fractional specialist is flexible and brings experience from diverse industries. You can often expect a fresh perspective from an outside hire who can help break down silos. A Fractional CMO can lead high-level strategy planning while mentoring and upskilling your internal marketing team. If you’re wondering if a Fractional CMO is the right option for your company, get a proposal for an informed decision.

We begin by reviewing your website and assessing your online presence. Then, we kick off a workshop. We gather strategic input from your Leadership team, and review tactical details with the Sales, Marketing, and Product teams. If you can engage the Customer Success team or a client, we’d love to connect with them too. The goal is to collect useful solutions, company and industry intelligence. In this workshop, we begin to plug in and download all the industry information, company info, and product info. At the end, we’ll have a finalized ICPs and messaging strategy. Then the tactical part begins with establishing deadlines, KPIs, and initiatives that help achieve your marketing goals.

Whether you already have a team of marketers or considering your first marketing hire, K Digital works flexibly to fit your marketing needs. We can have regular meetings to foster collaboration between Sales and Marketing, coaching sessions to mentor and upskill your teams or occasional check-ins if all functions are in sync.

At the start, you will put some time to ensure we’re aligned and fully understand your brand and its goals. Then, you decide how often you’d like to check-in. K Digital provides agency expertise at an in-house engagement. Whatever communication you prefer, you will be in the loop and updated on key activities and KPIs.

The stats on the typical B2B SaaS marketing budget vary anywhere from 7% to 35% of the yearly revenue. It primarily depends on the growth stage of your company. For a better idea of marketing activities that fit your goals and their average cost, consider a free personalized proposal.